Most of the consumers are increasingly savvy and expect a multichannel retail experience. Many retailers are choosing digital signage as a secondary sales tools that can provide information, wayfinding, and sell products.

With the much-awaited Lucky Chinatown in the center of Binondo, Manila finally arrived, using a digital signage display that tailored and flexible to whims of customers is the best solution to implement cost-effective marketing tools that is cost-effective with high-impact results. Static signage and billboards are great and cheap but with the attention that an interactive digital signage gets from customers, its an area every company can't afford to ignore.

As a true haven for lovers of recreation, Lucky Chinatown offers five levels of world-class shopping, dining, and entertainment. With the installation of Wayfinding digital directory across the malls, sure there are no way shoppers won't find their way around and get that store experience that entices their wallets which is very favorable for store owners since Interactive digital signage reinforces customers brand perception.

References:

http://megaworldlifestylemalls.com/main/mall/info/luckychinatownmall/pag...

http://www.digitalsignagetoday.com/blogs/how-to-create-a-successful-cust...